Prada’s originality made it one of the most influential fashion houses, and the brand became a premium status symbol in the 1990s.
The signature Prada look encompassed luxurious fabrics in mostly black, browns, grays, greens, and creams to create simple, yet provocative styles.
Life in Italy states that clothing was “sexy and spoke of confidence without revealing too much skin. Accessories included skinny leather belts, elegant high heeled shoes, and of course, the classic handbag.
In 1978, Mario’s granddaughter, Miuccia Prada, took over the company. Miuccia had spent five years studying at Milan’s Teatro Piccolo, and had a PhD in political science. Although her qualifications didn’t seem appropriate, her sense of fashion was unmistakable. The label was still mainly a leather goods manufacturer at that point, and had been struggling financially for several years. Competition from other fashion houses like Gucci had taken its toll. Miuccia turned things around and steered the House of Prada towards the world of haute couture.
Taking advice from her husband to be – Bertelli, Miuccia stopped importing English leather and concentrated on her own design.
Prada launched its women’s ready-to-wear collection in 1989, and Prada’s popularity skyrocketed, inspired by Miuccia Prada when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.
Since the mid-1990s, there have been few status symbols as potent as the Prada-embossed silver triangle.