Viktor & Rolf is an Amsterdam-based fashion house. The company was founded in 1993 by designers Viktor Horsting and Rolf Snoeren. Their first collection ‘Hyères’ (1993) won three prizes at the Salon Europeen des Jeunes Stylistes at the Festival International de Mode et de Photographie.
The subsequent presentation of four collections in experimental art spaces led them in 1998 to show their first Haute Couture collection (Spring/Summer 1998).
In 1998, Viktor & Rolf put on an unauthorized, underground fashion show during Paris Fashion Week designed to attract members of the press. Ready-to-wear and their menswear label “Monsieur” were to follow over the next five years.
Viktor & Rolf returned to ready-to-wear in 2000, with ‘Stars and Stripes’ (Autumn/Winter 2000-01). The menswear line ‘Monsieur’ was added in 2003 (Autumn/Winter), modelled entirely by Viktor & Rolf in a mirrored performance. The Viktor & Rolf range has since grown to include shoes, accessories and eyewear.
In 2005 and were contracted by L’Oréal to develop their first perfume, called Flowerbomb. In 2006, their first men’s perfume, Antidote, was introduced in the US.
In addition to their own lines, Viktor & Rolf have collaborated with a number of other well known brands including Samsonite with whom they designed for the Black Label Luggage line which were inspired by the early jet years of the ‘50s and ‘60s .
Other collaborations include Piper Heidsieck (2007) for the iconic upside down bottle, in 2006, the line for high street chain H&M which greatly extended their appeal to the general public and in 2009 with Swarovski crystal.
With the desire to expand, in 2008 Viktor & Rolf entered into a partnership with Italian clothing magnate Renzo Rosso, owner of Diesel, chairman of Only the Brave (OTB) allowing the company to develop new product ranges, extend distribution and open further boutiques.
In 2008 an exhibition entitled “The House of Viktor & Rolf” was presented at the Barbican Art Gallery, celebrating the duo’s 15-year anniversary. Key pieces from 1992 to 2008 were remade as detailed miniatures and presented on hand-made porcelain dolls, in a large doll house.