“I’ve always said that I would like to mix rock and simplicity because this is fashion, they are the extremes,” – Gianni Versace.
Versace was founded in Italy by Gianni Versace in 1978.
He opened his first boutique in Milan’s Via della Spiga in 1978, and it became an immediate success. Today, Versace is one of the world’s leading fashion houses.
Gianni Versace was shot on his doorstep in Miami on July 15, 1997 while returning from buying a newspaper.
His sister Donatella Versace became creative director of Versace and his older brother Santo became CEO. In his will, Gianni left 50% of his company to Donatella’s daughter, Allegra, which she took ownership of in 2004.
Today, Versace’s Style Department employs a group of designers who work in teams. These teams operate under the supervision and creative guidance of Donatella Versace.
There are several lines which make up the Versace Brand: Versace Couture, Versace Jeans Couture, Versace Home Collection and Versace Collection. In addition to clothing and accessories, there is also the hotel group, the Palazzo Versace.
Gianni Versace and Frank Muller launched the first Versace watch collection line in 1994 with the name Atelier.
Versace was also a close friend of Elton John and Princess Diana.