The Porsche Design Studio was established in Stuttgart in 1972 by Professor Ferdinand Alexander Porsche, grandson of the Porsche founder and designer of the Porsche 911.
It was relocated to Zell am See, Austria, in 1974.
The 911 quickly became the very embodiment of the sports car and, like many other items designed by Professor F.A. Porsche, a design classic.
In the decades that followed, numerous classic men’s accessories such as watches, eyeglasses, and writing utensils were created and marketed worldwide under the “Porsche Design” brand.
At the same time, a large number of industrial products, household appliances, and consumer goods – even streetcars for the city of Vienna – were designed under the “Design by F.A. Porsche” brand for internationally known clients.
Today, Porsche Design is one of the leading luxury brands in the high-end men’s accessories segment.
It stands for products that combine functional, timeless and puristic design with impressive technical innovations. Porsche Design products are sold worldwide exclusively in Porsche Design stores, shop-in-shops, top-quality department stores and luxury retail outlets.