In 1921, Guccio Gucci opened a leather goods company and luggage store in Florence. Having worked at the Savoy hotel in London, he was inspired by the styles he had witnessed so on returning to Italy, he brought these ideas with him
Within a few years, the Gucci shop enjoyed such success that sophisticated international clientele on vacation in Florence thronged to Gucci’s bottega, seeking the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. Many of Guccio’s Italian clients were horse-riding aristocrats, and their demand for riding gear led Gucci to develop its unique Horsebit icon – an enduring symbol of the fashion house.
During the Fifties, Gucci found equestrian inspiration with its trademark green-red-green web stripe, derived from a traditional saddle girth. It became an instant success and an instantly recognizable hallmark of the brand. Guccio Gucci himself died in 1953 and his sons Aldo, Vasco, Ugo and Rodolfo took over the business.
Opening stores in Milan and New York, Gucci Empire started to build its global presence as a symbol of modern luxury. By the seventies it had opened a VIP showroom in Beverly Hills catering for the tastes of clients such as Ringo Starr, Michael Caine and Elizabeth Taylor.
The 1990’s saw icons like Diana Princess of Wales wearing Gucci