Fendi was founded in 1925 in Rome by Edoardo and Adele Fendi.
Fendi has since exemplified the highest standards of original Italian fashion. Their exclusive handbags and scarves are crafted from the highest quality materials and are a must for the today’s woman of discriminating taste. It is best known for it’s ‘Baguette’ handbags.
Karl Lagerfeld is it’s creative director and he began working there early in his career in 1965. It was Karl Lagerfeld who encouraged Paola Fendi to test new materials and is instrumental in forging the company into the brand it is today.
In 1997, Naomi Campbell was famously fired from her position as a spokesperson for ‘People for the Ethical Treatment of Animal’s for wearing fur at a Fendi fashion show.
Today Fendi is a multinational luxury brand owned by LVMH.