Diesel was founded by Renzo Rosso who was born 15 September 1955 in Brugine in Italy. He was an industrial textile graduate who moved into making his own clothes.
In 1978 he joined forces with other manufactures to form the Genius Group a group which created many successful clothing brands including Diesel. In 1985 Renzo took complete control of Diesel by buying out the other partners and becoming the sole force behind the brand.
In 1988 Renzo hired straight out of fashion college its Creative Director Wilbert Das, and in 1996 it opened on New York’s Lexington Avenue.
In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores.
Diesel says of itself: Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories.
Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product.
The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors).
Production of denim jeans is based mainly in Italy.