What started as a weaving shop has now grown into one of the worlds most distinguished designer brands of menwear, perfume and aftershave under the influence of Nino Cerruti.
Nino Cerruti was born on September 25, 1930 in Italy and is among the most famous designers in the world.
He founded his own haute couture house called Cerruti in 1967 and today still manages the original family business Lanificio Fratelli Cerruti founded by his grandfather in 1881.
Nino took over thefamily business in 1950 before his twentieth birthday.
He modernised Cerruti’s weaving shops and in 1957 he launched a ready to wear men’s collection. Ten years later, in 1967, he opened his first fashion house in Paris. By 1980 he had introduced a fragrance for men called Nino Cerruti.
The 1980’s saw a diversification into a sportswear line and went one to become the exclusive designer of the Formula1 Ferrari team. By the middle of the decade a full range of leisure wear had been introduced.
In 1990 he launched the second fragrance for men called “Cerruti 1881″.
That year also Cerruti engage in creating denims. The 1990s saw Ceruuti make further inroads into the perfume market with the launch of Cerruti Image for men.
The year 1998 saw the company open its first store in Moscow and the following year a store in New York.
In 2000 Cerruti opened its first boutique in Hong Kong.
Design is currently headed up by Richard Nicoll who at 32 is of a new generation of designers. A graduate of St Martins in 2002, he has worked alongside Marc Jacobs before launching his own label in 2005.
Currently the company has ambitions to open shops in more than 35 countries.