Alberta Ferretti was born in 1950 in Cattolica on the north Adriatic coast of Italy, the daughter of a dressmaker. She is one of the doyennes of Italian fashion.
Aged just 18, Ferretti opened a boutique in her hometown, but in 1974 she exchanged selling for designing and launched her own label.
During the 1980s, Ferretti set up Aeffe with her brother and built up her brand of pretty, lyrical dressing. She made her debut on the Milan runway in 1981 and launched Philosophy di Alberta Ferretti in 1984.
In 1994, Aeffe was also producing collections for Moschino, Gaultier and Narciso Rodriguez but today is a major and acquisitive player in the luxury goods market. Ferretti’s firmly believes in women designing for women. Ultimately she knows her clients: feminine, romantic women with a taste for delicate, antique decoration and simple lines.
She is also known for her use of luxury fabrics in her creations.
Considered one of the most inventive designers in Milan, her decisive cuts, beautiful construction and soft silhouettes are proofs of her design genius.
Her creations usually have a dreamlike quality, wherein she usually add an unexpected twist, making them not just beautiful but also very interesting.
In November 2010, Emma Watson announced a collaboration with Alberta Ferretti.
In addition to attending Brown University, Watson, 20, is to create a clothing line.
Emma’s website states: “Alberta Ferretti approached Emma earlier this year after seeing her range for People Tree and asked if Emma would consider doing something similar with her. Emma was thrilled to be given the opportunity to work with the renowned designer.” The collection is due to be released in Spring 2011.
In a world taking shape in harmony, Ferretti’s universal symbols of conscience, peace and love transform the traditional concepts of earth, sex and money.