With the price of a Hasselblad camera now starting at under £9,000, every serious photographer or enthusiastic amateur should have one in their bag.
A Hasselblad offers a different experience and crisper detail to the 35m you’re probably used to. For starters, its ability to capture light is likely to be superior to anything you’ve used before.
Have you for instance, ever experienced the problem of looking from inside a room to the outside, or the reverse, looking from outside into a comparatively dark interior?
Well, the High Dynamic Range Imaging (HDRI) feature of a Hasselblad is designed to capture all these tonal values in the picture, from the brightest lights to the darkest shadows.
Couple this with the True Focus of a Hasselblad and you can see why advertising and fashion photographers will opt for a Hasselblad every time.
Hasselblad’s True Focus feature helps solve the problem of accurate focusing throughout the image field.
A typical autofocus camera can only correctly measure focus on subjects that are in the image center. To focus on a subject outside the center area, you must first lock focus on the subject and then recompose the image.
Some cameras are equipped with a multipoint AF sensor to accommodate this problem. But even then, the photographer is still forced to focus first and then shift the camera to reframe, with the resulting loss of focus as a result.
Hasselblad on the other hand uses yaw rate sensor technology to measure camera movement.
The result is the new Absolute Position Lock (APL) processor. The APL processor accurately logs camera movement during any recomposing, uses these exact measurements to calculate the necessary focus adjustment, and then issues the proper commands to the lens’s focus motor so it can compensate.