Only one in every 10,000 diamonds possesses natural color.
Such a diamond is referred to as a fancy color diamond and these are purchased almost exclusively for the intensity of the diamond’s color.
The more intense the color, the rarer and more valuable the diamond will be.
The criteria considered when purchasing a white or colorless diamond – such as cut proportions or clarity – are less important when purchasing a fancy color diamond.
All Blue Nile fancy color diamonds are independently analyzed and graded by the Gemological Institute of America (GIA).
Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry.
Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.
The company is built on a unique idea: choosing an engagement ring doesn’t have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy.
This unique approach and reputation for excellence has gained notice from publications such as Forbes, the New York Times, and Money.
Blue Nile is a publicly traded company listed on the NASDAQ under the symbol NILE. The company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers.
Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.
At Blue Nile you’ll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry — choose the right diamond and we’ll set it in your favorite earring, pendant, or ring design. Every order is shipped free via FedEx® shipping, guaranteed and returnable within 30 days, so you can be sure you made the right decision