May 282006
 
Mission Hills HSBC Golf Championship 2012

Mission Hills HSBC Golf Championship 2012

Mission Hills, China

As China sees massive economic and social change, so leisure opportunities for the newly affluent have multiplied. The Mission Hills story begins in 1992, when founder Dr Chu negotiated for a piece of wasteland on the border of Shenzhen and Dongguan, 30 minutes from Hong Kong.

Almost 15 years later and his quest to establish golf as China’s premier executive sport while developing one of the world’s largest leisure resorts has come to fruition. From humble beginnings, when the resort’s single course drew a mere 100 golfers, Mission Hills now has 10 championship courses, with designs by Jack Nicklaus, Greg Norman and Nick Faldo, and sees 2,000 rounds played every day. “At Mission Hills, our goal is to bring golf to people from all walks of life,” says Anita Lai, the company’s head of communications.“Newcomers can take their training at the golf academy and, as their game progresses, upgrade to higher and more expensive membership categories.”

International golf tournaments are part of the mission plan – the resort hosted the World Cup in 1995 and 2003’s inaugural Dynasty Cup – but an estimated HK$3 billion has also funded the largest tennis facility in Asia, several high-standard restaurants and spa facilities.

What raises Mission Hills beyond being another, admittedly very grand, golf community is the range of luxury residences appearing by the links. The first three phases consisted of townhouses, serviced apartments and a select number of villas. The fourth, Mission Hills in Residence, is a gated community of 58 acres, divided into three neighbourhoods – Golden Green, Rosedale, and Mayfair.

Each of the 79 villas will sit on a plot of around 3,000m2 with living space of between 330m2 and 1,528m2 blending Old World-inspired architecture with up-to-the minute interior features. “Our primary targets are investors, businessmen, socialites and entrepreneurs based in Hong Kong and Southern China, which may include buyers of various nationalities,” says Ms Lai. “Since the launch of this phase, 70 per cent of the villas have sold. While we do have sufficient land for more development, residential land occupancy will be no more than one per cent of the total land area.”

http://www.missionhillschina.com

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